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Pro Filt'r Soft Matte Longwear Foundation

There is a reason this foundation is a consistent award winner. In 2018 it won the Allure Best of Beauty Breakthrough Award and in 2019 it won the Allure Readers’ Choice Award. This foundation is by far one of the best in the game. This longwear matte foundation is perfect for any skin type and shade. It provides just the right balance of coverage without looking cake-like. Look camera ready in an instant, simply apply about a pea size of foundation to your freshly moisturized and toned face during your morning routine. Smooth the product gently over your face until it blends seamlessly on your face and ta-da, you’re ready! Some additional perks of the Pro Filt’r Soft Matte Longwear Foundation are the vast shades it comes in, there are 50 different shades to pick from, it’s sweat resistant, won’t clog your pores and is 100% cruelty free.

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5/5 stars


would recommend

Serena Wong is one of the co-founders of Keyglam. With 10+ years in online marketing and a core focus in building brands, she has always had deep love for all things beauty. She is also an avid music lover, when she isn't investing her time in beauty, you can find her seeking out new emerging music artists to add to her growing music collection. Her belief is beauty can connect us on a deeper level then what you see on your skin - it creates a bond of self-expression and freedom. One of her many passions is seeking new beauty products for the latest in Korean, Japanese, Popularized Brands and Skincare which was heavily influenced from a trip in 2017 to Japan where become immersed in all things asian beauty. Throughout her teens and twenties, with a limited amount of cash to spend on haircare, makeup and skincare, this sparked her interest to look to social platforms like YouTube, Instagram and Pinterest learn how to do her own and her friends/families beauty. These mediums not only created curiosity but also gave birth to how the idea of Keyglam. With the goal of embracing all backgrounds, shapes and sizes, the mission is to bring beauty to every.body.