Ulta Beauty & Target Joining Forces in 2021
Starting in 2021, select Target stores around the country will be opening brand new Ulta Beauty in-store destinations. So it’s possible that instead of having to make two trips when you shop in 2021, you’ll be able to take care of all of your home, wardrobe and beauty purchases under one roof.
Ulta’s best known for its wide range of beauty products, from their incredible selection of prestige makeup brands, to naturally sourced skin and hair products, and almost everything in between. Currently these products are not available at Target stores, but the introduction of in-store Ulta Beauty destinations will change all of that. According to a press release from Target, the new Ulta Beauty destinations will be located near the beauty section within Target itself. Target team members who work within the locations will receive special training, so you can have access to the same great advice and consultative services Ulta shoppers have come to know and trust. The hope is that these destinations will even feature cutting edge personalization services such as Ulta’s GLAMLab, a tool that allows shoppers to see a virtual preview of how products would look if you really tried them on.
A Win for Target Shoppers
Shoppers can expect to see Ulta Beauty’s limited-edition products available for purchase, just like in the standalone stores. We think this is a big win because it allows shoppers more flexibility, giving them the chance to mix and match between both Target and Ulta’s beauty lines and even compare products virtually side-by-side.
As an added bonus, online shoppers at these locations who prefer to order ahead will be able to bundle their Target and Ulta Beauty purchases together for same-day pickup, drive up, and shipping to your home.
We would love to hear what you think about this new partnership. Will you be taking advantage of running errands while simultaneously shopping your favorite beauty brands?