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100% Pure Long Last Liquid Eye Liner Review

There’s a reason this eyeliner was a finalist for the 2018 Clean Beauty Awards. It glides on with rich pigments in your choice of black tea, blackberry or dark chocolate. This scentless liner applies much like wet paint but dries within minutes to a slightly matte shade. We found it truly lasts all day long, is smudge-proof, and water-resistant though, not fully waterproof, as the product claims. Finding a good eyeliner that stays in place throughout the day is surprisingly hard to find in an all natural product, which is why we love this liner so much. With a fine tip applicator brush you can achieve a variety of looks from a cat eye to a deep wing. Not to mention it is also packed with high quality ingredients like aloe, black tea leaves, and nourishing cocoa butter. We also appreciate it even more for what it doesn’t have. This liquid eyeliner is free of artificial fragrances, chemical preservatives, and toxic petrochemical dyes. These toxins and chemicals can be dangerous around the sensitive eye area and many drugstore and luxury beauty brands contain them, which is why it is always important to read the ingredients before you buy. If you’re looking for a natural eyeliner for everyday wear we highly suggest you give this product a try. While it is a bit pricey it is definitely worth it. Look out for seasonal sales or gift sets to save on this beauty favorite.

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5/5 stars


would recommend

A careful curator, you can find Tiffany studying the ingredients in sections labeled organic, eco-friendly, clean, and vegan. She believes that — much like you are what you eat — you are what you put on your skin, since your body absorbs these ingredients as well. As an animal lover, gardener, and nature enthusiast, Tiffany tries to find beauty and inspiration in her everyday surroundings, from a stunning butterfly floating from flower to flower, to a red cardinal perched in a snow-capped pine. Although eco-beauty is her passion, you might catch her playing with her looks from time to time and exploring new trending products and hairstyles. In 2020, Tiffany joined forces with Serena to co-found KeyGlam with the hope of sharing natural beauty tips and insights for every body.